Your Print Guru

I am a prepress, print production guru and all I want to do is help you get the best results possible. I provide information about printing topics to guide you toward making the best of your time and energy, while never making beginner mistakes with your printing dollars. I live and work as a press guru in New Orleans, Louisiana.
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100 Brilliant Print Adverts

100 Brilliant Print Adverts

Print ads can still be the most powerful medium for getting your message across, as these highly innovative print advertising campaigns show.

Take a look at these amazing, innovative print ads and we guarantee you’ll be oozing with inspiration by the time you reach the bottom…

In these days of digital media such as viral videos, it’s easy to overlook the art of print ads but it’s as relevant and powerful as vintage posters ever were, whether small scale magazine ads or massive pieces of billboard advertising. As Paul Arden states in It’s Not How Good You Are, It’s How Good You Want To Be: “Print advertising should be recognisable at a hundred paces, and it should be obvious who it’s an ad for without seeing the brand name.”

Despite what you can achieve with software like Photoshop, you still need a concept that’s going to stick in people’s minds. We think these examples of print advertising do just that.

01. UNEP: Skyline

best print ads
This print ad brings the message of global warming home

Print advertisments raising awareness of important causes such as global warming have to be instantly striking. This offering from Vinay Saya and Siddarth Basavaraj cleverly uses Photoshop to produce a skyline within the ice. Bringing the campaign closer to home will enable the viewer to recognise the message quicker and more effectively.

02. Fevikwik Instant Adhesive: Teapot

print ads
The monochrome colour scheme perfectly compliments the output

Ogilvy & Mather are known for creating some of the best print advertisements around the world. This is just another example of their brilliant work. Created for Fevikwik Instant Adhesive, it’s one of a three-part print advertisement series that uses clever illustration and a monochrome colour scheme to its fullest potential.

03. Rolling Stone

best print ads
Rock music meets photoshop with this simple and sleek print ad

Created by DLV BBDO in Milan, Italy, this simple execution works wonders for music magazine Rolling Stone. With a brilliant tag line ‘We are made of rock,’ the brand’s attitudes, product and ethos are effortlessly put across with this print advertisement. Using a signature-like font also showcases the rock star aesthetic.

04. Ashtanga Yoga

Top examples of print advertising
This brilliantly inventive ad hones in on the benefits of yoga practise for your back

Created by Israel based advertising agency McCann Erickson, this print ad for Ashtanga Yoga hones in on the benefits of yoga practise for your back. With a tag line “Before your back attacks you, Ashtanga Yoga at the Garage fitness club”, it’s a brilliantly inventive ad.

05. Clinica Mosquera

Top examples of print advertising
We love how Ecuador advertising agency BBA has applied playful imagery to a sore subject

Although this print advertisement might be a bit too graphic for some, we love how Ecuador advertising agency BBA has applied playful imagery to a sore subject. The 3D rendering is brilliant with everything from the colour to the shading popping out of the page.

06. Penguin Books

Last year, Penguin Books promoted its audiobooks with a brilliant print ad campaign featuring illustrations of three well known authors – William Shakespeare, Mark Twain and Oscar Wilde – acting as headphones and whispering in the ears of their listeners.

Developed by team at McCann Worldgroup India, the campaign went on to won a Gold Press Lion at Cannes International Festival of Creativity

07. Moms Demand Action


Moms Demand Action as if a Kinder Egg is banned in the US to protect children, why not assault weapons?

Moms Demand Action, a collective of mothers calling for gun law reform, was behind this hard-hitting ad campaign, which focused on children in schools.

‘Choose One’ features children carrying weapons, alongside classmates holding either a Kinder Surprise egg, the book ‘Little Red Riding Hood’ and a ball from the schoolyard game Dodgeball. One child is holding something that’s been banned in America to protect them, with the audience asked to guess which one.

08. Expedia

This ingenious pad campaign by Ogilvy & Mather for travel brand Expedia uses airport IATA codes to great effect. The idea came about after the team noticed a woman walking through Heathrow with the word FUK hanging off her suitcase.

With over 9,000 airports around the world, each with its own three-letter code to choose from, the team created a series of prints, using a tagline in the form of passport stamp, which says ‘Find whatever floats your boat’.

09. Whiskas


The ‘Big Cat, Small Cat’ campaign depicts a small furry feline as a big cat in the wild

Abbott Mead Vickers BBDO Whiskas campaign features a household cat in various scenarios in the wild of Africa. Highlighting the basic instincts in a cat, the clever ‘Big Cat, Small Cat’ campaign was shot by photographer George Logan.

Depicting a small furry feline as a big cat in the wild, the series of prints include the domestic animal hunting down gazelles, elephants and zebras in the wild. And we’re particularly fond of the ad that shows fully grown male lion bonding with the same cat as if they were family.

10. Mini


We love this clever Halloween-inspired Mini campaign

When you have such an iconic product as the Mini, you don’t always have to do something particularly clever or involved to make your point. And this silly campaign, casting the much-loved motor in an uncharacteristically sinister light, struck just the right note of fun for us last Halloween.

11. WWF

 WWF
BBDO Spain created this powerful print ad to highlight the issue of extinction

Earlier this month, BBDO Spain released this powerful print ad campaign for the World Wildlife Fund. Featuring a white polar bear in a garage workshop, the aim is to highlight that there are no tools that can fix extinction.

12. Velo marathon

 Velo Marathon
AD McCann Vilnius designed this clever print ad for the annual Velo marathon

We love this design for the European Velo Marathon, an annual biking event in which around 10,000 cyclists take part. Designed by McCann Erickson, Lithuania, the clever concept features a city-like scene set on the gears of a bike, accompanied by the tagline ‘Move the City’.

13. Volkswagen

 Volkswagen
Turn on your adventure with this new print ad campaign for Volkswagen

To advertise the fact that you can get more than 620 miles out of single tank of fuel with Volkswagen’s Amarok, ad agency Below developed a series of print ads, inviting people to ‘turn on adventure’. The clever concept features three images with the groves of the car keys transformed into a city, safari and mountain landscape.

14. Alzas Bajas magazine

 Alzas Bajas
This beautiful print ad was developed by JWT for Argentinian magazine Alzas Bajas

This beautiful print ad was developed by JWT, Buenos Aires for Argentinian magazine Alzas Bajas. The team created four paper art images, including this gorgeous wildlife scene. Each are accompanied a small amount of explanatory text followed by the tagline ‘more information, less risk’.

15. McDonald’s

 McDonald's
TBWA Shanghai developed this cool new print ad featuring a box of fries carved out of a potato

McDonald’s is constantly coming up with innovative new ways of advertising, this brilliant print ad being its latest offering. The eye-catching design, created by TBWA Shanghai,  features a box of fries, carved from the very ingredient from which they’re made.

16. Duracell

 Duracell
We love print ads that come out of left field – and this is certainly one of them

Terrifying but brilliant, this is one of those print ads that shouldn’t work but somehow does. The advertisement for Duracell features a sinister-looking doll in the doorway of a little girl’s playroom, accompanied by the tagline ‘Some toys never die’.

Developed by advertising agency Grey in Singapore, this is certainly a unique way to promote longer-lasting batteries. It’s a bit left-field, and completely terrifying, but we love it nonetheless.

17. Dog Chow

 Dog Chow
There aren’t many print ads that treat dogs so badly – but no animals were harmed in the making of this commercial

The best print ads manage to combine brilliant art direction whilst still maintaining the brand’s image and ethos. And here’s a great example that instantly put a smile on our faces.

Dog Chow is a brand new dog food from Purina and Columbian designer Cristhian Ramírez was tasked with creating a series of ads for its latest campaign, entitled ‘Stop treating your dog like a trashcan’. The creative director and head of art at Publicis, Ramírez produced a number of striking character designs that really hit home when it comes to the health of your dog.

18. SANCCOB

 penguin
Inspired by the artwork of Dutch graphic artist M.C. Escher, these print ads feature clever optical illusions

A species in rapid decline, the African penguin needs help. South African advertising agency Bittersuite and SANCOOB, a non-profit organisation that aims to protect threatened seabirds, recently developed this innovative series of print ads to raise awareness of the penguin’s critical situation.

Inspired by the artwork of Dutch graphic artist M.C. Escher, two of the designs feature clever optical illusions to draw the viewer in for a closer look and get their message across. The third draws inspiration from optometrists’ eye charts, featuring a timeline of different sized penguins to show the decline in the species.

19. Ottawa International Animation Festival (OIAF)

 festival
The cartoon-style characters and graphics in these print ads maintain a fun, tongue-in-cheek element

Ad agency McMillan encourage animation lovers to rediscover the child inside with this new print ad campaign promoting the Ottawa International Animation Festival (OIAF).

Each of the five print ads features a gorgeous illustration and the tagline ‘Get in touch with your inner child’. Some of the drawings contain mature content but the cartoon-style characters and graphics maintain a fun, tongue-in-cheek element to the campaign.

20. Dumb Ways to Die

 Dumb Ways to Die
From digital to print – Dumb Ways to Die works perfectly with both

Back in November, Melbourne Australia’s Metro train system decided to take a different approach to public safety video. Their ad ‘Dumb Ways to Die’ – featuring animated characters playing out the lyrics of a comedy song about idiotic deaths – quickly became a viral hit and won a series of awards. The campaign, created in conjunction with Melbourne ad agency McCann, has now inspired a series of print ads – and they’re just as brilliant. We love how the cuteness of the character designs is balanced by the goriness of their deaths.

21. Publinews Braille Edition

 Braille
Lady Gaga’s illustration is accompanied by the braille caption ‘She recovers in a golden wheelchair’, which refers to her recent request for one after hip surgery

International journal Publinews recently commissioned ad agency el Taier/Tribu DDB and creative director Jorge Solórzano to create a set of prints to advertise its braille edition. The minimalist ads feature illustrations of Lady Gaga, Hugo Chavez, Kim Jong, Lionel Messi and Pope Francisco among delicate fingerprints. Each is accompanied by a caption relating to recent news about each individual.

22. Wacom Bamboo

 Wacom
Creativity has no boundaries in this new print campaign for Wacom Bamboo

To promote design tablet king Wacom‘s popular Bamboo products, art director and illustrator Maria Molina developed this set of prints under the tagline ‘Creativity has no boundaries’. The series includes three illustrations, each featuring various designer tools with a twist. Bright colours, minimal text and simple graphics work perfectly together in this campaign.

23. Holes

 Holes
Ad agency Grey New York developed this hard-hitting print campaign for non-profit organisation States United to Prevent Gun Violence

This hard-hitting print ad campaiging against gun violence comes from advertising and marketing agency Grey New York. The campaign, which features three human targets, including a small baby, calls for an update to the USA’s antiquated gun laws. The ad, commissioned by non-profit organisation States United to Prevent Gun Violence, features the tagline ‘Bullets leave bigger holes than you think’.

24. SMS mistype


Get the message?

We all know the dangers of using a mobile phone while driving. But we really like the simple but clever way ad agency Gitam BBDO points out the obvious facts in this road safety message from car manufacturer Opel. The cool print has a black background, replicating a phone while at the same time making the white box of text all the more prominent. A simple but really effective concept.

25. Pie Chart

 Pie chart
The Guardian shows its readers that with its publication they get the full story

UK newspaper The Guardian recently commissioned advertising agency BBH London to create this eye-catching print to show its readers they get the full story. The print is clean and cleverly designed to convey its message. With a purple background, the piece features a simple pie chart, The Guardian logo and a legend with the words ‘the whole picture’ next to each colour.

26. Dallas Farmers Market

Examples of print ads
Fresh veg makes up a box of fries in this clever campaign for Dallas Farmers Market

Healthy foods at affordable prices. That’s the message behind this clever campaign from ad agency Firehouse for Dallas Farmers Market. Illustrations of fresh fruit and veg cleverly make up a box of fries, hamburger, bag of sweets, and an ice cream in the series of colourful posters.

27. Powers Whiskey

Examples of print ads
Taylor James and Andy Glass joined forces to create this cool print campaign for Powers Whiskey

Powers is the second biggest whiskey brand in the Republic of Ireland. To promote it, photographer Andy Glass collaborated with creative production studio Taylor James, resulting in a series of gorgeous prints depicting its honey notes, earthy tones and distinctive barley essence. The Taylor James team integrated Glass’s landscape photography into the liquid and retouched the four images to create a beautifully photorealistic look for the outdoor print campaign.

28. Schusev State Museum of Architecture

Examples of print ad
Discover the full story of some of Russia’s most famous buildings at the Schusev State Museum of Architecture

This beautiful illustration of St Basil’s church in Moscow was created by ad agency Saatchi & Saatchi to promote the information available at the Schusev State Museum of Architecture. The campaign features a series of beautiful photographs of famous Russian landmarks, all of which travel underground and feature the tagline ‘Discover the full story’.

29. OndAzul NGO: Sardine

 Sardine
Click the image to see the full size ad

With a tag line of, “Is it what you expect to find in the sea? Neither do the fishes”, there’s plenty you can work with. Advertising agency Quê based in Brazil went with this strong idea across three print ads.

The photography is exceptional, with the clashing colours and careful shadow work. We especially fell in love with the font used for the hard-hitting slogan – almost childlike, it evokes the innocence of nature and the danger that the sea faces.

30. Parma Dairy Products: Story

 Story
Click the image to see the full size ad

Dairy products often try to target the parent market as we all know that kids need it to grow big and strong. Sometimes, these ads can seem a little forced and often appear a bit too cutesy for our liking but this effort from El Taier/Tribu DD is brilliant.

Using two instantly recognisible stories for both parent and child, this advert will appeal to both. The simple illustration makes it clear and consise without being too busy. The campaign features cameras and games consoles but it’s this sweet story approach that really caught our eye.

31. Baruel Foot Deodrant: Puppet dumped

 Puppet dumped
Click the image to see the full size ad

At first glance, we didn’t quite get this ad. But a little look closer and we can see the attention to detail and brilliant art direction that’s been gaining this ad a lot of love. As it’s for a foot deodorant, the puppets are actually being controlled by feet instead of hands; a humourus touch to a not-so-sexy brand.

Created by advertising agency Z+ Comunicação in São Paulo, Brazil, the whole series features a number of dumping situations including bosses and landlords. We fell in love with the puppets themselves – click on the image to see the incredible detail.

32. Wrigley’s Orbit: Chicken

 Chicken
Click the image to see the full size ad

Wrigley’s have a history of doing some great print advertising work and this campaign is no exception. The colouring and illustration are what initially caught our eye but the silly slogan it ties in with works perfectly. “Don’t let lunch see breakfast”, just look at the poor chicken’s face!

The illustration was crafted by Gabi Kikozashvili, with advertising agency Gitam BBDO leading the campaign. The other ad features a cow mourning its milk but we like the chicken best!

33. MasterCard Canada: Women’s Golf

 Women's Golf
Click the image to see the full size ad

Tackling women’s sport in advertising can be tricky. If you over-feminise, it can mean the wrath of many but if you don’t experiement enough, it could mean a lousy campaign. Thankfully, Mastercard have mastered the subject matter with this clever and cute ad for the Women’s golf tournament.

Applying their well known ‘priceless’ slogan, this campaign was created by Canadian advertising agency MacLaren McCann.  The photo editing and treatment of the colours are what makes this one.

34. B&B Hotels: Bacon

 Bacon
Click the image to see the full size ad

This smart ad from creative German agency Publicis is a work of art. Bed and breakfast adverts can often be dull and regurgitated in their concepts but this campaign is a feast for the eyes.

Engaging the reader with quirky manipulation, it takes a while for the art direction to really sink in but once it does, we instantly fell in love. The rest of the series features a cheese sandwich as well as sausages on toast but we picked this purely for the egg yolk pillow!

35. National Geographic Kids Magazine

 National Geographic Kids Magazine
Click the image to see the full size ad

National Geographic are arguably the most well-respected nature experts but kids these days may not take notice of them thanks to the ever-expanding array of distractions in games consoles and social networking sites.

Cape Town’s advertising agency FoxP2 took matters in their own hands and decided to combine the two – nature and technology. The instantly recognisible blue bird, crafted in 3D software juxtaposed next to the beautiful real life bird makes nature stand out for all the right reasons. Instantly eye-catching!

36. Panasonic 3D TV

 Panasonic 3D T.V.
Click the image to see the enlarged ad

This print advertising campaign from Panasonic immediately caught our eye. It’s clever and funny whilst showing off the technology to its fullest potential. They certainly had some very talented hands on board including creative director Christian Quintana, art director Edison Saravia, illustrator Ricardo Salamanca and photographer Patricio Pescetto.

The attention to detail in this ad, on the likes of the dinosaur and the shadow/lighting effects, make all the difference. The ‘old-fashioned’ furniture also showcases the juxtaposition of the Panasonic 3D television, nicely highlighting the product.

37. Celcom Broadband

 Celcom Broadband
Click the image to see the full size ad

The art direction in this campaign really blew us away. The use of paper is a tried and tested method, but Celcom manage to make it their own and highlight their tag line ‘Plug in. Blast Off.’ The idea is that their customers are able to access the internet wherever they are, whenever they want and whatever they need it for; hence the endless array of paper objects projecting from the dongle.

This print ad has a childish feel to it that showcases the imagination and limitless world of the internet. A simple concept faultlessly executed, which makes for a great campaign from M&CSaatchi.

38. Scrabble Squirrel

 Scrabble Squirrel
Click the image to see the enlarged ad

Scrabble has been around for decades, and has popped up in plenty of print advertising campaigns. However it was this offering, taglined ‘The surprising power of words’, that has gained critical acclaim. We love the playful illustration and the huge metaphorical squirrel finally getting its revenge on the fox.

Of course, in the game the word ‘squirrel’ would receive more points than the word ‘fox’, which explains the idea behind this print advertising. Hats off to art directors Heeral Desai Akhaury and Pushkar Shintre for their mischievous take on a much-loved family board game.

39. Maximidia Seminars: Vintage Twitter

 Vintage Twitter
Click the image to see the enlarged ad

We love a bit of vintage at Creative Bloq and this print advertising campaign is a great example of how quickly technology and obsessions with social media change. The series contains plays on Facebook, Skype and YouTube, which has had graphic designers praising ad agency Moma for their innovative campaign.

The juxtaposition of an old-fashioned, tired looking print advert, with its old-school font and traditional illustrations compared to the brightly coloured logo of MaxiMedia, helps make the brand and the ad’s purpose stand out instantly. A job well done.

40. Tooth Avenue Dental Care

 Tooth Avenue Dental Care
Click the image to see the enlarged ad

There’s nothing like a fantastic execution of clay models and this campaign from DM9JaymeSyfu does just that. Everyone hates going to the dentist (especially kids), so what better way to entice them than with this cute play on the big bad wolf? The wolf’s teeth pop out of the page, solidifying the ad’s success for its purpose.

The colours also play a huge part in the execution, as its use of yellow and blue undertones make this print ad comforting whilst still being bright enough to catch the reader’s eye. A campaign to make you smile.

41. Pilot: Water Restraint

 Water Restraint
Click the image to see the enlarged ad

With a tagline of ‘Pilot. Water Resistant,’ the possibilities were endless. However, advertising agency GREY from Barcelona decided to take the simple approach; and it certainly paid off with this bright and nostalgic print advertising campaign. The colours are what instantly draw you in, with the undertones of blue miming those of the pen.

The text within this ad can either be nostalgic for the reader or hugely identifiable for parents, which ensures that it speaks to a wide range of consumers. A perfect balance of purpose and execution.

42. ThaiHealth Promotion Foundation: Bike

 ThaiHealth Promotion
Click the image to see the full size ad

We’ve all seen the television campaigns and disturbing print advertisements for driving awareness. It seems to always feature an image of a recently deceased pedestrian or a horrific crash. But instead of using these traditional tactics, advertising agency BBDO in Bangkok came up with this hugely creative idea.

The ‘Don’t Drive Sleepy Project’ is one that adheres to all drivers and the simple illustrations ensure the seriousness of this print advertising campaign hits home. The tag line ‘sleepiness is stronger than you’ couldn’t be executed more perfectly.

43 Bosch

 Bosch
Click the image to see the enlarged ad

Hats off to the effects team behind this brilliant piece of print advertising for Bosch. The wood effect is striking for all the right reasons whilst still being able to ensure it doesn’t look overdone and ridiculous. The tagline for the campaign, ‘unexpectedly powerful’, is expertly showcased; the power of the drill has actually spiralled the wall.

Now, we know most consumers wouldn’t like this to actually happen to their wall but the point is put across. The colour blending is also hugely impressive. This print advert is instantly eye-catching, which after-all, is pretty important in this business!

44. Kitchen Aid Blender

 Kitchen Aid Blender
Click the image to see the enlarged ad

This quaint ad didn’t need any frills to get its message across. It’s for Kitchen Aid, a high-tech blender which is used for smoothies and such. Of course, bananas and strawberries will get throw into the mix and this campaign simple executes the finished product: a strawana? a banaberry?

Anyway, we love the use of colour; the attention to detail; and the expert shadow effects. The small details are what could make or break a print advertising campaign, and we think it’s a winner.

45. Band Aid: Hulk

 Band Aid
Click the image to see the full size ad

The recent release of Avengers Assemble saw Hulk thrust into the spotlight once more. We’re certainly not complaining (he’s awesome!) and it certainly calls for endless creative executions. This print advertising campaign from Band Aid showcases the ability of using a well-known character to the maximum effect.

There’s no text or tag-line; just the clean image of Hulk’s hand, along with the product in the bottom left-hand corner. It perfectly executes the product’s strength thanks to applying it to the world’s strongest character. No words needed!

46. Perrier

 Perrier
Click the image to see the enlarged ad

This campaign for Perrier water made quite a stir on the ad circuit and rightly so, as the art direction is quite simply stunning. You can almost feel the heat from the page, with the bottle of water looking more desirable than ever. There are some really nice touches here; such as the melting records in the background, the drooping disco ball and the second placement of the product on the waiter’s tray.

The UK’s leading integrated advertising and marketing communications agency Ogilvy were the brains behind this piece of print advertising, with photographer JeanYves Lemoigne taking the reigns for the imagery.

47. Hubba Bubba

 Hubba Bubba
Click the image to see the enlarged ad

Another great example of print advertising from the folks over at DDB, this time for bubblegum Hubba Bubba. The use of colour is what sparked us to feature it: just look at its depth! The focus on the lips is nicely executed, as they still look realistic (albeit a little freaky too.)

This print ad focuses on the length of the bubblegum (180cm) although the campaign may not really interest children. It seems to be trying to gain an older audience, still in-keeping with their playfulness. For us, it works well.

48. Utopolis Group of Cinemas: Titanic

 Titanic
Click the image to see the full size ad

This made us choke with laughter as soon as we saw it. It may not be the most beautiful or artistic campaign we’ve ever seen but it sure does grab your attention, for all the right reasons. Belgian advertising agency Duval Guillaume were behind this quirky take on our cinematic fantasies, which we all know, sadly, never really live up to our expectations.

The series also features a spin on Free Willy that’s just as amusing. In this particular ad, inspired by Titanic, we love the small details of the cloudy weather and the less-than-spectacular boat. Reality sucks and that’s something everyone can relate to.

49. Lego

 Lego
Click the image to see the full size ad

After our recent Lego art feature, we couldn’t help but include a print advertising gem for our favourite toy. Our infatuation with Lego starts at a very young age and it’s our imaginations that really bring it to life. This campaign brings out the child in us all; showcasing what we actually see when we play with those coloured blocks.

There is no text included within this ad, a decision which we at Creative Bloq woukd completely agree with. There are no words needed to portray the love of the product. This is a case where simple imagery speaks to itself and we think it speaks volumes.

50. Monopoly

 Monopoly
Click the image to see the enlarged ad

Another well-known and well-loved product, Monopoly, has had endless print advertising campaigns since it first came out in 1923. Admittedly, this ad is aimed at consumers that already know the product well and for those that do, this campaign works extremely well. Obviously playing on the parts of the game, in this case the red hotels, it opens up the reader’s imagination.

It was important to ensure the same colour was used throughout the entire page so that the clothes of those in the picture could juxtapose and highlight the intensity of the red. A simple, sweet print ad.

51. Sanzer Hand Gel

 Sanzer Hand Gel
Click the image to see the enlarged ad

If the first thing you think when you see this ad is along the lines of ‘Yuck!’ ‘Euw!’ or ‘Gross!’ then they’re onto a winner. Sanzer is a brand of anti-bacterial hand-gel and it’s certainly got its product’s importance across with this campaign. The tag line ‘What you really touch?’ is portrayed perfectly with the filthy fingers and un-kept pay phone.

We love the Photoshop skills used in this great example of print advertising, down to the nitty-gritty in each of the nails. The typography is also used effectively, as the image can pretty much speak for itself. It definitely reminds us to wash our hands!

52. DeliFrance

 DeliFrance
Click the image to see the enlarged ad

The French are known for being a rather quaint and sophisticated bunch, which adheres perfectly to this campaign from DeliFrance. The use of the baguette mixed with the slippers, portrays a sense of comfort, which sums up the tag line perfectly: ‘Ready to bake at home.’

The shadow work within this campaign is exquisite and the tiny little cracks in the baguette really convey the rustic and comforting notion of baking at home. Also, this ad is careful not to focus on the female or male market, which ensures it speaks to any baking enthusiast.

53. Print India

 Print India
Click the image to see the full size ad

When faced with the tagline ‘The identity of young Chennal,’ there could be a gush of endless creative ideas. What does ‘identity’ even mean anyway? We think that this print advertising campaign from Times India sums it up in the most simplistic of ways possible: the fingerprint.

Although simple, it sincerely executes what the product is and what they’re about. The fingerprint made up of newspapers is showcasing that metaphorically, their newspaper makes up the identity of the young generation.

This ad speaks volumes to the consumer, as it is connecting something so personal (their identity) to their product. Very clever!

54. Nike

 Nike
Click the image to see the enlarged ad

We could feature almost all of Nike’s print advertising campaigns, as over the years they have come up with some of the most innovative and ground-breaking ads we’ve ever seen. Obviously, we could only feature one and this Nike Liquid campaign really stuck with us.

The effects used to create this stunning visual are clearly where the success lies. Just look at the reflection of light in the pink liquid, or the droplets placed to perfection to ensure the image looks as realistic as possible. This print advert is aimed to showcase the versatilely and dynamic aspect of the sneaker. Nike has got itself another winner.

55. WeightWatchers

 WeightWatchers
Click on the image to see the enlarged ad

When you think of influential print advertising campaigns, WeightWatchers doesn’t really spring to mind. However, after scouring through hundreds of print ads, this is one that really stood out from the bunch. The perfectly made-up lips clashed with the greasy batch of fries makes for quite a stomach-churning effect.

Without the excess number of fries, this would probably be semi-enticing but the simple addition really gets the message across. It isn’t telling you to stop this or stop that; it’s telling you to ‘treat yourself better.’ A simple and very personal print ad that works.

56. India’s Nilkamal Plastic Chairs

 India’s Nilkamal Plastic Chairs
Click on the image to see the full size ad

At Creative Bloq, we don’t think there’s enough illustrated print advertising campaigns out there. That’s why we were delighted to stumble across this gem from Nilkamal plastic chairs. Yes, the elephant standing on one of the products obviously shows off its stability but the illustration makes it much more.

The beautiful colours and drawings were brought to you by brand communications agency Makani. The attention to detail is really what brings this piece together: just look at the fear in the elephant’s eye (who, might we point out, is also staring straight at the product.)

57. Faber-Castell

 Faber-Castell
Click the image to see the enlarged ad

This awesome print advertising campaign from Faber-Castell not only features this little dog; it also uses the likes of a shark and an aubergine. It’s somewhat freakish nature entices the reader enough to want to know what the product is, whilst still oozing a sophisticated approach.

The lighting in this advert really makes it, as well as the reflections from the dogs fur and the colouring pencil itself. The typography is a traditional one, which to the reader can showcase a trusted brand.

58. Feltrinelli Reading

 Feltrinelli Reading
Click the image to see the full size ad

Another illustrated print advertisement, this one’s for Feltrinelli books and showcases their passion for reading. It’s often hard to advertise books these days, thanks to the likes of the Kindle but this sweet illustration goes back to the roots of why reading is great.

The juxtaposed colours of the typography with the hands and the book sums up the tag line perfectly: ‘Reading means resisting.’ Together, you and the book are shutting out the sounds of the world and to most of us, that sounds like a pretty nice idea.

59. M&Ms

 M&Ms
Click the image to see the enlarged ad

Ah, M&Ms. Probably more well-known for their television campaigns, it was this simple print ad that really caught our eye. Most people nowadays instantly recognise the layout of a keyboard and this campaign is a sweet and playful way to showcase a well-known product.

It’s not just for M&Ms in general: this print advertising campaign was to raise awareness of consumers being able to customise their very own M&Ms. The tag line of ‘communication just got sweeter’ perfectly mirrors the sweetness of the campaign itself.

60. Mebucaine

 Mebucaine
Click the image to see the enlarged ad

You know when you have one of those really sore throats? When it feels like your swallowing glass with every gulp? We’ve all been there and this campaign from Mebucaine, a sore throat medicine, really brings that feeling to life. The print advertisement campaign features also features a pizza made of glass (ouch!)

The colours of the glass and the structure of the pineapple is stunning with the product placement easily placed. We don’t even think the tag line was needed but we still love it!

61. Yum Yum Peanut Butter

Print ads
Click the image to see the enlarged ad

Dramatising Yum Yum Peanut Butter as the smoothest peanut butter in South Africa, this print advertising campaign was led by Cape Town based design agency 34 Degrees. Creative director Richard Phillips took haul of the whole campaign and we love it. Am I Collective were in charge of the illustration side of things; we love their brash and bold approach juxtaposing the teeny, tiny peanut.

The whole campaign is an absolute winner. The 3D work on this particular character is just perfect; take a look at that shadowing!

62. Poly-Brite

 Poly-Brite
Click the image to see the enlarged ad

We have to admit, it took us a little while to get this print advertising campaign but as soon as we did, we loved it! Poly-Brite wants to be known for its ‘super-absorbant’ cloths and this clever imagery showcases that important branding.

Ogilvy & Mather was the agency behind the campaign, which includes a vase and a spilt cup of tea. All three print advertisements complement each other perfectly. Its important within this sector to get the balance right between the purpose of the product and the way it is creatively showcased, and this campaign is a perfect example.

63. Church End Brewery

 Church End Brewery
Click the image to see the enlarged ad

Everyone’s gone Olympics mad in Britain and many businesses and companies have jumped on the sporting bandwagon to attract new customers. Being bombarded with Union Jacks can soon become creative overkill, but this print advertisement from agency Rees Bradley Hepburn hits the nail right on the head.

The whole campaign manages to capture the essense of Britain’s culture in one swift photograph, whilst encorporating the sporting aspect without being too obvious. The image also complements the tag line ‘Sporting Gold: A winning blend of British hops.’

64. McDonald’s

 McDonald’s
Click the image to see the full size ad

McDonald’s has had some brilliant campaigns over the years but it was this collection that really put the smile on our faces. The series features three ‘kids’ (in this case, little monsters) that every parent has had some sort of experience with. This print ad is successful as it immediately relates to the parent with a light-hearted approach.

We couldn’t help but fall in love with character design involved. DDB was the impressive team behind the entire campaign, with Carioca in charge of the illustration and photography. A perfect combination!

65. Seitenbacher Musli Cereal

 Seitenbacher Musli Cereal
Click the image to see the full size ad

This ad had us gawping at our screens: just look at that 3D illustration! There’s so much attention to detail in this piece, which is something that a lot of print adverts can forget about. The dogs; her hair; the smoke… they’re all exquisitly done.

The series sees a collection of various characters but it was this colour scheme that really caught our eye. The deep blue really makes the illustration by Monty Aji Hardito jump out from the page. A job well done by advertising agency JWT Jakarta.

66. Play-Doh

 Play-Doh
Click the image to see the enlarged ad

Every kid loves Play-Doh… heck, everyone loves Play-Doh. This simple print ad works wonders on playing on the imagination; with its old-school style and bold product placement. The sticker effect is one that’s been played around with many times over the years in a number of ads and this example proves it still works wonders.

Advertising agency DDB is once again behind this creative campaign. The strong colour scheme and simple approach make it an absolute winner.

67. BIC

 BIC
Click the image to see the full size ad

BIC is a well-known brand that’s had some new life thrust into it thanks to advertising agency BorghiErh/Lowe. This adorable campaign, which showcases the product’s ability and strength, really grabs the reader’s eye.

The 3D work here is great, with the campaign also including a broken button. The only qualm we have is that the lighting is a little dark and could do with brightening up a little.

68. OMO Washing Detergent

 OMO Washing Detergent
Click the image to see the full size ad

This print advertising campaign is for OMO washing detergent, so what better way to showcase its cleaning capabilites than dirt? The entire series, which includes a space scene and dinousaur digging, is made completely from dirt. We found this one most impressive due to the 3D aspects of the tree and the intricate details (including the apple falling from it).

This is absolute stunning work and it’s all down to the fantastic art direction of Karen Vermeulen at advertising agency Lowe. A truly innovative approach to advertising washing powder!

69. Anador

 Anador
Click the image to see the enlarged ad

We absolutely love this quirky illustration from Bruna Guerreiroand Robison Mattei.

Most painkiller advertisements feature a disgruntled looking figure who longs for the tablet. So it’s great to see this approach from design agency BorghiErh/Lowe.

This series features a number of situations in various shades of pastels that complement each other very well indeed. If we saw this advert whilst flicking through our favourite magazine, we’d definitely be giving it a second look.

70. Abbott, Ensure Active M2

 Abbott, Ensure Active M2
Click the image to see the enlarged ad

Now this is a print ad you really have to look at. The hilarious series, which features a footballer and a tourist, had us laughing in seconds. We also loved the distinctive character design: you’re not going to see creations like that everyday!

The simple colour scheme allows the concept to shine whilst the subtle product placement in the bottom left-hand corner is a nice touch to keep things understated. The fantastic team at JWT were once again on hand to give their creative touch to a stunning print advertising campaign.

71. McDonald’s

 McDonald's
Click the image to see the full size ad

Illustrator Helen Musselwhite worked with legendary advertising agency Leo Burnett to create this awe-inspiring paper illustration. The design is based around McDonald’s upcoming collaboration with DK Books in conjunction with their Happy Meals.

72. Bioenergy Nutrition

 Bioenergy
Click the image to see the full size ad

Italian heath supplements company Bioenergy Nutrition wanted to promote the benefits of low levels of cholesterol and triglyceri. Milanese advertising agency Alch1m1a ADV created this macabre series of print adscasting butter as the baddie in an instantly recognisable way – sculpting three well known horror icons out of the fatty spread.

73. Royal Legion

 Royal Legion
Image © Taylor James. Click the image to see the full size ad

Following the First World War, the poppy became a symbol of the war dead in Britain and Commonwealth countries – because the bright red flower was one of the only plants to grow on some of the worst battlefields. The Royal British Legion adopted it in 1921 to help it raise funds for war veterans, and the tradition of wearing one on the 11th November (the anniversary of the end of the war) began.

The buying and wearing of poppies remains central to British life and culture, but last year, The Legion felt the campaign needed an extra push. So it created this 2012 Poppy Appeal advertising campaign.

To reinforce the message that everyone in UK society should be wearing a poppy, each ad featured a cut-out poppy revealing several different backdrops from around the capital. The campaign was the work of Simone Micheli (art director) and Rob DeCleyn (copywriter) of The Gate (see their other work here) while the CGI work came courtesy of Taylor James.

74. Brucciani: Wi-Fi

 Wi-Fi
Click the image to see the full size ad

The message behind this print ad might not be immediately obvious, but as soon as we got it we just had to share it with you. The subtle shading and use of colour is what makes this ad pop – just look at the Wi-Fi signal in the coffee cup!

It was created by UK advertising agency Big Communications, with executive creative director Dylan Bogg and creative director Billy Mawhinney. Art direction was taken care of by Ed Bentinck and designers Duncan Bancroft and Simon Dilks.

75. Master Trap: Casino

 Casino
Click the image to see the full size ad

This clever little ad has been getting a lot of love and we can see why. It’s simple, effective, and funny and those are three things that make print advertising work. With the tag line, “fatal attraction”, it works perfectly with the casino and Master Trap affiliation.

Advertising Agency Ogilvy & Mather, based in Bangkok, Thailand took care of the campaign and we think they’ve done a great job. Creative directors Wisit Lumsiricharoenchoke and Nopadol Srikieatikajohn have already collaborated on a number of successful ads and we think this one for Master Trap is certainly one of their best.

76. Jeep – Earth Day

Example of print ads
The team at ad agency Draftfcb ask a good question…

To conincide with Earth Day this week, ad agency Draftfcb in Tel-Aviv, Israel created this simple but effective poster design for Jeep. Using a symbolic green background, simple graphics display a Jeep falling off the side of the Earth, with the poignant tagline ‘If there is no planet, where will you drive?’ underneath. Good question.

77. Champion Dog

Examples of print ads
The Champion Dog campaign encouraged people to adopt a dog in need at Christmas

This adorable campaign by Lowe Porta for Champion Dogs really pulls at the heart strings. Wanting to encourage people to adopt (rather than buy) a dog at Christmas, the Chilean-based ad agency developed a series of touching scenes featuring super-cute, present-shaped puppies.

78. Jim Rickey

Real life platform game print ad
Click the image to see the full size ad

Christian Aslund drew on the spirit of platform games such as Mario for this print advertising campaign for sneaker brand Jim Rickey.

The photographer shot the models in awkward horizontal positions on the streets of Hong Kong, using a telelens to make the images appear flat and the scenes vertical.

Aslund served as both creative director and photographer on the project, dubbed ‘Honkey Kong’, alongside Jan Andreen, Loa Bie and Sofia Cederstrom.

79. Aizone

 Sagmeister campaign for Aizone

Click the image to see the full size ad

Sagmeister & Walsh have been creating campaigns for Beirut luxury department store Aizone since 2010, with a focus on only black and white executions. This time, they decided to mix things up and add a splash of colour.

Whilst Sagmeister & Walsh took care of the art direction, Henry Hargreaves worked as the photographer on the project. If you’d like to see more imagery from the campaign, you can visit the Sagmeister & Walsh official site.

80. Quebec Automobile Insurance Society

 Quebec Automobile Insurance
Click the image to see the enlarged ad

Driving safety is a daunting task for any creative agency – it has to provoke a strong and lasting impression with an important message whilst still being creatively sound. This campaign from Lg2, an agency based in Canada does all these things and more.

Although a somewhat vintage idea, the seatbelt is used to showcase the important message and incourage young drivers to ensure their own safety. Creative direction and copywriting was overseen by Luc Du Sault and the campaign features a further two ads.

81. The Guardian US

 Guardian
This clever campaign shows both sides of each argument

Using illustrations by Noma Bar, these print ads for the American launch of British newspaper The Guardian depict both sides of core political debates in the US, such as internet privacy, gun control, women in the military and the use of condoms in the adult film industry.

Appearing at key locations throughout the country as outdoor ads and mobile billboards, each illustration represents one opinion of the issue. When the poster is flipped, it effortlessly illustrates the opposite view.

82. Exito

 exito
Don’t let your water to taste like the contents of your fridge

There’s nothing quite like a glass of fresh, ice-cold water straight from the fridge. Aware of this, Latin American supermarket Exito recently developed a special bottle with seven layers, designed to preserve the taste of the H2O inside.

In a print campaign to promote the new product, advertising agency Sancho BBDO developed this clever series of ads, featuring some of the more pungent things one might keep in the fridge, including salmon and green onions, being poured into glass containers.

83. Academia do rock classics

 rock school
Rock classes now for kids in this adorable print campaign

These adorable print ads created by Brazilian based agency Yeah! aim to portray “rock classes now also for kids.” Featuring The Beatles as well as a host of other bands, this simple print ad approach is colourfully eye-catching as well as appealing to kids and grown-ups alike. We especially love the Ozzy Osbourne tribute.

84. Sharpie

 sharpie
We love the comic book execution of this print ad

Pen giant Sharpie has produced some marvellous print ads over the years and  kept up with design trends galore. Brazilian based agency Draftfcb creates these clever print ads with the tagline ‘One story. Two Points’. In the ad above, the Sharpie is depicting the two sides of the sucess of Facebook. We love the comic book execution. Which side will you believe?

85. CSI

 csi
Using evidence as a maze, this print ad promotes the popular TV show CSI

Fans of the hugely successful TV show CSI will love these print ads promoting it. With the slogan ‘let the clues show you the way’, this design by Publicis uses evidencial marks as mazes to a corpse, brilliantly summing up the investigative show’s appeal.

86. The Potting Shed

 Potting Shed
Print ads don’t have to be technically sophisticated – this brilliant campaign uses just two lengths of thread and some pins

Adverts for wealth management companies often show dull stock images of businessmen standing about. But these print ads for Jersey-based firm Affinity Wealth Management are a world apart.

Created by design agency The Potting Shed, each of these beautiful and elegant images was designed by the group and then created by junior designer Sam Falla using just two lengths of thread and some pins. The beauty of the concept lies in its simplicity particularly in its choice of two colours and a set of simple images.

87. Nike – Art of Woven

 Nike
We Are Golden developed this striking print campaign for Nike’s Air Woven footwear

The team at Leeds-based creative agency We Are Golden are the brains behind thes striking new print ads for Nike and its woven trainers. Featuring minimal text and simple trainer illustrations, the We Are Golden team ensured the main selling point – the woven material – wouldn’t go unnoticed with it providing the brightly coloured, textured backdrop for each print.

88. Pepsi

 Pepsi
Hiding the logo – a step in the right direction?

Not one to rest on its laurels, Pepsi asked advertising agency BBDO Dusseldorf to devise a German print campaign that would incorporate their logo design in an inventive and unique way. Hiding Pepsi’s iconic red, blue and white logo in a web of red and blue blood vessels, BBDO Dusseldorf has managed to create something quite arresting and it’s certainly not what you’d usually expect from a Pepsi advert.

89. WWF

 WWF
This brilliant campaign by Ogilvy and Mather encourages people to stop buying and consuming rhino horn

Advertising agency Ogilvy & Mather recently created this print ad for the World Wildlife Fund with the aim of encouraging Vietnamese citizens to stop buying or consuming rhino horn. The aim is to point out to the general public that, despite myths related to the rhino horns curative properties, it’s made largely of keratin, the same substance that makes up your finger nails and toe nails and will do nothing to treat the illnesses they believe it will.

90. National Geographic Kids Magazine

 National Geographic
FoxP2 prove that, sometimes, school lessons just aren’t enough…

School is great for teaching kids how to read, write, add up and know where places are in the world. But how much can school really teach about real life situations, like encountering a bear? Through a series of cartoon-style illustrations, this campaign developed by FoxP2 of Cape Town, South Africa, points out that reading National Geographic Kids Magazine would come in much more handy.

91. Dairy Farmers of Canada Cheese Rolling

 Cheese Rolling
Click the image to see the full size ad

‘Show us what you’re made of’ is the slogan that ties in with this print advertising campaign from the Dairy Farmers of Canada Cheese Rolling. The art direction has managed to create an entirely new typography whilst making the letters look good enough to eat (which is probably the point of turning letters into cheese).

Canadian agency TAXI is responsible for the series, which also includes Cheddar and blue cheese. The nice execution of the company’s logo also ensures the reader is firstly drawn to the typography and then towards the purpose of this print advert.

92. FedEx: USA – Brazil

 FedEx
Click the image to see the enlarged ad

FedEx have had plenty of campaigns in the past but this simple execution of its services really does the job. The use of colour used for the U.S.A. and Brazil against the wall colour ensure this print advert looks realistic yet artistic. The campaign also ensures that the FedEx package is the centre of attention without being too bolshy.

This series also features China – Australia and London – Spainbut the contrasting colours of the countries with the walls seem to let them down; unlike this highly original example of print advertising. The ‘express’ is also boldly executed thanks to the quick passing of the package.

93. Zoo Safari

 Zoo Safari
Click the image for the enlarged ad

This print advertising truly lives up to its tagline: ‘Blend In.’ The photography, along with Photoshop expertise and the gorgeous colours, make the campaign cute yet sophisticated. DDB is known for its innovative take on products and campaigns such as this Chuppa Chups advertisment and its breast cancer awareness series.

The Zoo Safari series also features a tiger and a gorilla (which are both equally humorous) collating the three print ads as one of the most creative campaigns we’ve had the pleasure of placing our eyes upon.

94. Electro Recycling Robot

Electro Recycling Robot
Click the image to see the full size ad

Look! A robot poos electronic stuff! Ha ha! But really, this print advertising campaign from Euro RSCG is a tongue-in-cheek execution of quite a serious issue (electronic recycling). You may be wondering how an excreting robot is relevant but it all becomes clear with the tag line, ‘potty train your e-waste’.

The artistic direction is simple yet effective. The font at the bottom of this print ad is also big enough to entice the reader’s attention and ensure the message has firmly been executed.

95. Pizza & Love: Fight for the Amazonas

 Pizza & Love
Click the image to see the enlarged ad

Most companies have been jumping on the green bandwagon for some time now (and so they should!). But one that is probably least likely to do so is a pizza restaurant/take-away. This campaign was designed to raise awareness of its eco-friendly packaging (100 per cent recycled pizza boxes) and its use of only organic products.

The execution is brilliantly done, from the broccoli forest to the greasy planet in the background. Also notice the peace logo in the bottom left hand corner: it’s another pizza! Little touches such as these is what makes print advertising so innovative.

96. Beck’s: Art in Progress

print ads
Vault49 bring their illustrative skills to the table once again

British born, New York-based design studio Vault49 brought its inimitable style to this illustration-led campaign for Beck’s beer. Reflecting a growing trend for production-line-style visuals that reflect the creation process – also noticeable in Nike’s Reuse-a-Shoe campaign – the ad explores the different elements that go into a bottle of Beck’s, from an imaginative, conceptual viewpoint rather than a literal representation of the production process.

97. Pantone: Rain Edition

print ads
Rainwater is given a splash of colour in this print ad

A collaborative effort between Italian creatives Giuliano Lo Reand Matteo Gallinelli, this inspiring campaign for Pantone puts colour front and centre, as you’d expect for the kings of the special ink. But rather than play the well-worn rainbow card, the duo opted to explore the relationship between colour and water – particularly rainwater.

98. Marmite: Don’t Forget It

print ads
You won’t forget Marmite in a hurry with this series of print ads

Adam&EveDDB have gone one step further with the ‘Love it or hate it’ theme in this latest print and TV campaign for Marmite, satirising animal cruelty appeals by “raising awareness” of woefully neglected Marmite jars across Britain. You can watch the accompanying TV commercial here.

99. Scribe pencils

Top examples of print advertising
From extinct to mythical creatures, anything is possible with Scribe pencils

The illustrations in this beautifully executed campaign for Scribe pencils do all the talking. The idea being to ‘Bring your ideas to reality’, artist Hernan Marin created three eye-catching drawings of a dinosaur, mermaid and unicorn, which almost have a lifelike, 3D quality to them. Conceived and executed by Bogota-based ad agency Melborp, the campaign highlights the endless creative possibilities with these pencils.

100. French Ministry of Health

Top examples of print advertising
Ice cream, anyone?

This ad campaign for the French Ministry of Health highlights the growing the growing issue of obesity in children. An original concept, the illustration, art directed and copy written by David Lesage, features an image of an ice cream, topped with a big belly. The copy reads “L’obesite commence des le plus jeune age,” meaning “obesity starts at a young age.”

That’s it for now! Have you seen any inspiring print ads? Which one of these is your favourite? Let us know your thoughts in the comments box below!

Source: 100 brilliant print adverts

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How new Inks Could Revolutionize Designs

How new Inks Could Revolutionize Designs

Gillian Garside-Wight of Sun Branding Solutions has an inkling of what the future holds…

Gillian Garside
Gillian Garside of Sun Branding Solutions

When I discovered DJ QBert’s latest album Extraterrestria in January, I sat up and took note. What grabbed me wasn’t the music (I can’t call myself a fan) but the interactive cover.

It wasn’t your usual ‘scan-here-with-an-app’ job. Instead, technology start up Novalia had partnered with the artist to incorporate interactive ink across his vinyl covers.

This means that, using the album’s app, fans can mix and loop the tracks by sliding their hands across the inked decks on the cover. It’s a revolutionary take on interactivity and engagement that can used across the packaging arena.

Inks are an obvious starting point in driving meaningful differentiation in noisy shelf environments, and can go beyond enabling interactivity into functional and useful brand benefits.

To my mind, they’ll be playing an increasingly important role in the evolution of smart packs. Here’s my rundown of four options that, if used effectively by brands, could ignite excitement and innovation of ink development to brands and product consumers as well as creating more useful packaging to boot.

01. Educational uses

When I was growing up, a simple puzzle and dodgy mask cut from a cereal carton was the high end of ‘interactivity’ that packaging offered. Today, augmented reality is now the norm and the new generation of children (aka Generation Z – which sounds awfully, yet aptly, like a zombie thriller) expect a lot more than I did when it comes to being interactive.

DJ QBert’s interactive album cover mentioned above is a case in point, and there will be more. The point is that this cover opens the floodgates of imagination when it comes to the possibilities of this technology.

We could soon see packs aimed at children that not only house their favourite chocolates and cereals, but educate them through the use of innovative ink and a unique app.

02. Functional uses

Inks are a constant feature in our everyday lives, from daily papers to the packaging in our shopping baskets, yet they seem to do little more than just inform us through imagery, text and design.

This got me thinking; how else could we use inks in a useful manner to help product packaging enhance consumers’ lives? One particularly brilliant way to bring inks into a league of their own is to add a new level of functionality.

Of course, your average book, newspaper and packaging are useful as they are. But with an added level of use, they can help improve the reader’s experience and enforce their relationship with the brand. Sri Lankan newspaper Mawbima offers a brilliantly simple example of functional ink.

The national paper printed an entire copy of its morning and evening editions using ink mixed with citronella – a naturally effective repellent against mosquitoes. This allowed readers to enjoy their daily paper without the nuisance of mosquitoes.

03. The inkless approach

Let’s be honest; printed packaging demands volume in order to be cost effective, which in itself can be a costly feat. So what if we could print in the exact same quality, clarity and colour correctness without ink? It sounds ridiculous. However the concept of ‘inkless ink’ is now becoming a reality.

Italian design firm Pininfarina have crafted a pen that uses a patented metallic alloy, which causes the part of the paper it comes into contact with to oxidise, leaving an ink-like mark.

Pininfarina
Pininfarina have created an ink-free ink pen

Although I believe the colour options are limited, meaning that is not ready for the commercial mainstream just yet, it is something that we should all be looking to work on as an important piece of technology.

04. Thermochromic inks

Thermochromic ink is not exactly a new concept. Think of brands such as Coca-Cola and Coors Light, who have used this technology on their packaging to let consumers know when their products are at an optimal temperature to drink.

Coke and Coors cans
Coke and Coors have both used thermocromic inks

This is all well and good. However, it seems like this brilliant technology isn’t being used to its full potential.

One category where thermochromic inks could be used is within ready meals. With the constant fear of undercooked foods causing severe illnesses – we only have to think back to the latest chicken and campylobacter scandal that hit the UK – a temperature gauge to indicate that food stuffs are fully cooked would increase product safety, and in turn increase consumer’s trust in brands.

Source: How new inks could revolutionise designs | Print design | Creative Bloq

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Calligraphy Fonts

Calligraphy Fonts
click here to browse fonts

click here and follow the link to browse fonts

Having the right font is critical to good graphic design. If you’re in need of a script or calligraphy font, here are 375 fabulous calligraphy fonts. You’re welcome.

Calligraphy is an ancient writing technique using flat edged pens to create artistic lettering using thick and thin lines depending on the direction of the stroke. The height of calligraphy was reached in the middle age, where monks developed the narrow writing style called gothic, allowing more words to fit on a single line, as paper was expensive at the time.

Source: 375 Free Calligraphy Fonts · 1001 Fonts

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14 best Adobe Illustrator plugins

14 best Adobe Illustrator plugins

The 14 best Adobe Illustrator plugins

There are plenty of plugins out there designed to improve your workflow – here are some of the best.

While Illustrator doesn’t have as many plug-ins as its raster brother Photoshop, developers take the application very seriously when it comes to building new tools,effects and workflow solutions.

Learn more with these 100 brilliant Illustrator tutorials

Extending the abilities of Illustrator isn’t usually necessary, but, as with Photoshop, plug-ins can save time and effort. These plug-ins won’t cause a mini-revolution in your studio, but they will enable you to do certain tasks quicker. Plus, many of these are designed for older versions of Ai, adding some functionality of newer versions like Creative Cloud without the additional expense of upgrading.

With so many to choose from, you’re sure to find a project to inspire you whether you’re using an older version of Illustrator or are signed up to the Creative Cloud. Here goes!

01. Andrew’s Vector Plug-ins Collection

  • Price: £60
  • Compatibility: CS to CS5

The collection is a set of 40 or so plug-ins, plus hundreds of symbols, brushes, styles and patterns. Individual plug-ins include Zigzag, Warp, Lattice and Starburst – all doing exactly what you’d think. While the collection isn’t going to win any awards for quality, the price isn’t bad for the sheer volume of extras you get. And if you find a gem in there that suits your needs, it will be money well spent.

02. Graffix Path Area

  • Price: Free download
  • Compatibility: Ai 7/8/9, CS, CS2, CS3, CS4, CS6

If you need to calculate the length or area of interlocking or singular Illustrator paths, there is an inbuilt option, but it involves accessing the debugging dialog box and scanning for the appropriate info. Graffix Path Area makes the process speedier. Users access it via the Filters menu, and it gives the length of a selected path, or area of conjoined paths and shapes, making precise calculations for printed graphics far snappier to retrieve.

03. EskoArtwork Data Exchange Plug-in

  • Price: Free
  • Compatibility: CS6 to CC2014

ArtiosCAD is a mainstay application in the packaging design industry, and this Illustrator plug-in acts as the perfect bridge. It enables users to open native ArtiosCAD files in Illustrator without the need to convert and flatten them, position them on the artboard and then apply swatches, objects and full Ai files upon the ArtiosCAD design. You can then manipulate guides and paths of the Illustrator artwork directly on the ArtiosCAD object.

04. CADtools 9

  • Price: $279
  • Compatibility: CS5 to CC2014

As the name suggests, CADtools adds CAD functionality to Illustrator.Very useful features include the ability to snap objects and project art onto isometric grids, which can save hours on its own. CADtools also adds many tools to the Illustrator toolbox. It’s a well-thought-out plug-in that can boost efficiency dramatically. Download the free trial and see if it suits your needs, because it’s not cheap.

05. MultiPage 4

  • Price: $99
  • Compatibility: Ai 9 to CS4

MultiPage is about as simple a plug-in as you’ll find. But, as is often the case, this simplicity makes it very effective and very usable. MultiPage cleverly uses layers, in combination with its own palette, to set up the effect of having multi-page documents in Illustrator. You can even use master pages. The plug-in is handy for the occasional longer print job and very inexpensive. But if longer print jobs come your way more often, you might as well get your hands on InDesign.

06. Path Styler Pro 1.5

  • Price: $99
  • Compatibility: CS to CS5

Bevels are the name of the game with this plug-in. While it’s true that Path Styler Pro isn’t likely to feature prominently in your day-to-day creative work, it does have its uses. It’s handy for coming up with logo concepts, and will come in very useful if you ever have an interface to design. Easy to use and with a fluid interface of its own, it’s an interesting if somewhat gimmicky addition to your arsenal.

07. Concatenate

  • Price: Free
  • Compatibility: CS3 to CS5

Concatenate is a plug-in filter that connects multiple paths into one continuous path, similar to the Merge Path command when using the Blob Brush tool in Illustrator CS4 and CS5. However, Concatenate adds a few extra features including an ‘assimilate’ function, which scans a selected area or layer for unselected paths, and adds them to the merge. The ‘connect’ function then enables users to subsequently add lines or extra segments between open paths.

08. Xtream Path

  • Price: $139
  • Compatibility: Ai 8 to CC2014

A brilliant addition to Illustrator’s path editing providing, among other things, the freedom to grab anywhere on a path and edit it from that position, rather than adding control points. It takes a while to get the hang of but soon becomes a very efficient way to construct artwork.The Symmetric Edit tool is beautiful and Smart Rounding is fantastic. A great suite of tools and excellent value.

09. BetterHandles 1.2

  • Price: $29
  • Compatibility: CS3 to CS5

Like Xtream Path, BetterHandles makes it easier to work with paths. You can extend or retract handles without changing their angles, edit point positions numerically, quickly reshape path segments and a lot more. It’s not as comprehensive as CValley’s plug-in, but at this price you wouldn’t expect it to be. See if the demo improves your workflow.

BetterHandles creator Nineblock software has ceased to exist but you can still find the plugin on software download sites for Windows and Mac.

10. Phantasm

  • Price: $75
  • Compatibility: CS5 to CC

Phantasm CS’s appeal is in its simplicity. It effectively plugs a hole between Illustrator and Photoshop, adding familiar bitmap-editing functions and options to a vector workflow. Such tools include Curves, Hue and Saturation, Levels and even Automation functions for all of the above. All of the effects are non-destructive, and it also offers duotone and halftone options, an overprint preview and a separations option that adds some serious prepress weight to Illustrator’s arsenal.

11. FILTERiT 4.4

  • Price: $129.99
  • Compatibility: AI 8 to CC2014

This classic suite of plug-ins has been updated in response to Adobe incorporating many of the original feature sets into CS4 and CS5. For earlier version users, the 3D Transform options are still a solid choice, but now all users can benefit from its Trace Options for quick animation work, and new Live Cut Out, Emboss, and Border features. Finally, a Live Circle feature enables users to quickly copy a single object into a circle pattern.

12. FoldUP!3D 1.5

  • Price: $379
  • Compatibility: Ai 8 to CS

If you’re a packaging designer working in Illustrator, then there are few better plug-in options than FoldUP3D. Illustrator has 3D tools, of course, but FoldUP streamlines the process of creating extruded shapes via a range of pre-designed templates. These enable users to create a packaging design and preview it in 3D. It’s just as efficient with bespoke designs too, where X, Y and Z axis lines can be applied to quickly create 3D previews.

13. Select Menu Plugin Ver. 11

  • Price: Free
  • Compatibility: Ai 8 to CS5

The addition of 18 extra objects to Illustrator may seem unnecessary, but this plug-in grants users access to guides, open paths, closed paths, unfilled paths, stroked paths, unstroked paths, dashed paths, undashed paths, compound paths, groups and more on a single object. It twins these with additional export options, which, while present in Illustrator natively, can be combined here for saving transparencies and flattening images quickly.

14. SymmetryWorks 6

The new Color Symmetries pane offers 46 secondary symmetry buttons
  • Price: $129.99
  • Compatibility: CS6 to CC2014

SymmetryWorks lets you quickly generate repeating graphics using Illustrator’s drawing tools, then apply transformations to ‘grow’ the pattern. Once they’re complete, patterns can be saved as swatches. LivePresets then augments this process, enabling users to update and edit these pattern swatches and symbols through a ‘live edit’ function.

The latest version adds a new way of automatically creating patterns – by adding colour reversals to simple geometric transformations. This technique balances ‘positive’ and ‘negative’ counterparts and automatically generates spectacular, easy-on-the-eye patterns.

 

 

 

Words: Rob Carney/Craig Stewart

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Rack Card Printing Design Tips

Rack Card Printing Design Tips

Rack Card Printing Design Tips

Rack card printing is a great marketing option for businesses in the tourism and travel industries. If you are looking to attract the tourist crowd, then it may be helpful to understand which factors are most important when it comes to rack card design. Review these rack card printing design tips to learn how to maximize the impact of your advertising.

Good Rack Cards Are Visually Compelling

Rack cards tend to be placed on large racks with a number of other competing businesses. For this reason, it is recommended you go to great lengths to create an eye-catching card that helps it stand out from all those other cards. This will not only help the reader notice your card, but will also allow for a more engaging experience when reviewing your information. For example, a rack card for a whitewater rafting company should have imagery of families enjoying a thrilling ride down the local river. Similarly, a restaurant should incorporate a number of enticing images that show off a few of its signature dishes.

Use Easy-to-Read Rack Card Text

The text used within the rack card should be structured to allow the reader to quickly scan the main benefits and key points of your attraction or business. To achieve this, it is recommended you use bulleted lists to ease readability. Additionally, it may be worthwhile to place important phrases or statements in bold or a larger font. Finally, it is also recommended that you use as few words as possible when attempting to get your message across. To aid in the category of visual appeal, you might also consider placing headings in brightly colored (yet easy-to-read) text.

Target Your Rack Card Towards Your Market

Knowing whom exactly you are looking to attract to your business can contribute significantly towards a rack card’s final design. For example, if you are marketing to families, then you will want to include happy families in your imagery and list a number of kid-friendly features in the text. In some cases, a business may have more than one target market. If such is the case for you, then you might consider creating two or more wholly unique rack cards.

For additional design assistance, consider asking for design advice from a rack card printing service.

 

 

 

Source: Rack Card Printing Design Tips | Enlighten Me

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Color For All Video

It’s estimated that nearly 300 million people across the globe are affected by colorblindness. Valspar Paint, in partnership with EnChroma, is helping individuals experience color for the first time through their campaign #ColorForAll. In the touching short documentary Color for the Colorblind, Valspar Paint provides individuals with EnChroma’s colorblindness-correcting eyeglasses, letting them finally experience the joys of a world filled with vibrant hues and shades.The heartwarming video shows the emotional impact of being able to see certain colors for the first time. A man named Andrew says, “There are some drawings where I wish I could see how my kids put the colors together and what they were visualizing.” With the glasses on, he can finally see the full range of pigments in his son’s artwork. Later, while watching the sunset, he’s awestruck by the magnificent, colorful sight. “So is that what you guys see every day?” he asks in wonder.Several of the short film’s subjects…
Source: Touching Video Captures the Powerful Moment When Colorblind People See Color for the First Time – My Modern Met

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Pacific Light Video

Time to take a break from your work! Russian graphic designer Ruslan Khasanov made a super psychedelic eye candy video of ink droplets.

Music by Boris Blank
Video by Ruslan Khasanov
ruskhasanov.com/pacific-light.html

 

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8 Places to Score Free Fonts Online

1. Dafont

Image by Mashable

Dafont has one of the most diverse font collections on the web. Its library includes more than 20,000 options to browse, and the easy-to-navigate layout lets you search by category, title or author.

To install a font on a Mac, double click the title and select “Install,” which will add it directly to your font library. For Windows, you can right click the font file and choose “Install.”

(Above font: “Feast of Flesh” by Blambot).

2. FontSpace

FontSpace has 20,858 fonts in their database to explore. It’s similar to Dafont in that you can download fonts directly into your computer’s library, but the layout isn’t quite as clean-looking. Popular fonts at the moment include Cookie MonsterMotion Picture and Confetti Stream.

3. FontStruct

Image by Mashable

With FontStruct, you can create your own font using a basic drawing tool (pictured at the top of the post), then save it and upload into your library. If you don’t feel like making your own, you can peruse the site’s many other free options — including this cryptic skyline-themed font above.

(Above font: “HCBigtown” by macossin).

4. 1001 Free Fonts

1001 Free Fonts is a bit of a misleading name. According to the website, there are more than 10,000 fonts to choose from, organized alphabetically by title. They’re free to download individually, but you have the additional option of downloading 10,000 — with a single click — for $19.95.

5. Font Squirrel

Image by Mashable

Aside from having the quirkiest title, Font Squirrel is pretty similar to the rest of the websites in this list. You can search the network by font themes and classifications, and see which ones have been uploaded recently or downloaded most often.

(Above font: “BlackCasper” by Allenchiu Chiu).

6. Urban Fonts

Urban Fonts has more than 8,000 free fonts to download. You can also purchase the site’s “premium” fonts, which are linked up through Fonts.com, and typically range from $20 to $50.

7. Acid Font

Image by Mashable

Acid Fonts has a bare-boned, yet gorgeous layout. You can search for fonts by categories — like horrorgraffiti or retro — and even connect with the site’s featured typography designers through their personal website links.

(Above font: “06 29” by Acid Font).

8. Abstract Fonts

Like the others, Abstract Fonts has a scrolling layout that lets you search for fonts by title, category or designer. There are currently more than 13,000 fonts available, and the website says more are added each week.

Homepage by Mashable; screenshot courtesy of FontSctruct

 

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▶ The Pantone Color of the Year for 2015 is: Marsala – YouTube

the Pantone Color of the Year for 2015 is: Marsala

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Storify: Spring 2015 Pantone Fashion Color Report – from Pantone.com

Storify: Spring 2015 Pantone Fashion Color Report – from Pantone.com

 

Storify: Spring 2015 Pantone Fashion Color Report – from Pantone.com

Source: Storify: Spring 2015 Pantone Fashion Color Report – from Pantone.com

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Spring 2015 Pantone Fashion Color Report – New York Fashion Week color forecasts

Spring 2015 Pantone Fashion Color Report – New York Fashion Week color forecasts

New York Fashion Week September 4-11, 2014

Spring 2015 Pantone Fashion Color forecast report from Pantone Color. New York Fashion Week Designers and fashion industry color trends.

COLORS

Soft, Cool Hues + Nature’s Neutrals

WOMEN’S

An Eclectic, Ethereal Mix

MEN’S

Uncontrived Natural + Deeper Tones

DESIGNERS

New York Fashion Week & Beyond

INFLUENCERS

Expert Views on Seasonless Color

WORKSPACES

A Peek Inside

SOCIAL

Spring 2015 in Social Media

#FashionColorReport

SURVEY

Which Colors Will You Wear?

Source: Spring 2015 Pantone Fashion Color Report – New York Fashion Week color forecasts

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Empathy Cards by Emily McDowell Express Genuine Concern While Making You Smile – My Modern Met

Empathy Cards by Emily McDowell Express Genuine Concern While Making You Smile – My Modern Met

We’re great admirers of the hilariously honest (and sometimes awkward) greeting cards by Emily McDowell. Now, she’s bringing that same truthful spunk to subjects that are tough to tackle. Specifically, what to say to someone who’s dealing with serious health conditions like cancer, chronic illness, or mental illness. McDowell is herself a cancer survivor, and she’s channeling her experience to a series of eight cards.The line is aptly called Empathy Cards. Some reference chemo treatments, while others let us acknowledge that we’re simply at a loss for words. Each poignant card is written in McDowell’s beautiful hand-lettered type and expresses genuine concern while still making you smile.McDowell created the collection because she believes that we need better, more authentic ways to communicate about sickness and suffering. “It’s a really tough problem; someone we love needs our support more than ever, but we don’t have the right language for it,” she writes on her website. “My goal…
Source: Empathy Cards by Emily McDowell Express Genuine Concern While Making You Smile – My Modern Met

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Folder Hacks

Folder Hacks


There is always extra value to be found in the the print process, when you have some experience. But what if this is your first time? That’s why we give out these great little hacks, whenever we can.

Presentation Folders

Print on the Pockets
The price of printing on your folder’s pockets does not increase the cost of your print. The cost of printing on the front and back cover is already included. A lot of designers don’t know this little fact and leave the pocket blank, getting less than what they’ve actually payed for.
Now that you know that you can print on those areas, you can design really amazing presentation folders for your clients or your organization at no extra cost. Place your company ID on the pockets, or you can use the real estate for contact information, full-color graphics and any other content you left off of the cover design.

Selecting the standard design
Four corners and four edges is what usually comes to mind, when you think of folders. But why not use a special shape (like rounded, scalloped or wavy) so your folder is really stylish. It will attract way more attentions and get way more cred.

Use Slits for Storing More
Business Card SlitsSometimes we regret not getting more bang for the same amount of money? Pocket business card, brochure, and CD/DVD slits gives you a place to put some more media inside your folder, giving you a complete marketing package.

Remember that custom die-cutting can make a big impression; consider shaped business card slits or custom sized slits for uniquely designed media. These allow you to tailor your folder to the size, shape and design of your other materials

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Designing For Print: Color Workspaces

Designing For Print: Color Workspaces

How Digital Design is Very Different from Print Design: Think Color

As you may already be aware, your computer screen is backlit. And since your print design will most likely not be backlit, you should be mindful when choosing color settings and true blacks in your design. The CYMK color option is intended for print, but RGB color is calibrated for gama light and works best on a monitor. RGB (red, green & blue) is an additive colour system where light is used to mix colors; the more light you add, the brighter and more vibrant the color gets. Both your colors and your blacks will look crisper and more professional when they’re printed in CYMK. There is a trick: Try working in a color-neutral environment or just choose a CMYK working space. Unlike RGB working spaces, which may be entirely abstract and not based on any real device, CMYK working spaces always reflect some real combination of ink (or toner, or dye) and paper.

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MPress Prepress Checklist

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Getting your files ready for prepress – Rich Black

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Getting your files ready for prepress – Crop Marks and Bleeds

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Getting your files ready for prepress – Linking Images

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Getting your files ready for prepress – Resolution

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Getting your files ready for prepress – CMYK

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Diverse Options— Direct Mail

Diverse Options— Direct Mail

Any Marketing professional can attest to the fact that Direct Mail has proven to be an effective tool for marketing because, it can be a very personalized form of communicating your message. It is also the most efficient way to help you regain connections with your past clients. Unlike email campaigns, mail pieces do not automatically get filtered into a separate “Promotions” box; Your customers will have to make that decision the old fashioned way— by reviewing the piece.

The more appealing your direct marketing piece is, the more attention it will get. Using print coatings, variable data, affixing items (keys, coins) and other innovations in your direct mail design can easily boost your ROI (return on investment) because your customer will often choose to keep it, in order to get a good look at the message. This is exciting— statistics show that once a customer reviews a piece, they will interact with your brand.

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Print Media— Getting Started

Print Media— Getting Started

Once you’ve settled on dimensions, when developing new print media, the first question should be about the purpose of the piece. If you plan to use the printed items for brochures (within a envelope) for a direct marketing program, for example, you can achieve a nice look, at an affordable price by using glossy, light, text weight paper. However, if you are doing something special, you have a variety of clever options to select from. Perhaps your design would look better with a tactile, 68# text embossed wood grain paper. Maybe you’ve created something that needs to last a while and you want go with a premium, heavy card stock. The next option you may like to consider is which sorts of coating options works best. You may also decide to add dull coating, UV coating, die cutting, folding & scoring, embossing and a plethora of other design embellishments— all depending on what the purpose of the print media may be.

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Powerful Direct Mail Services

Powerful Direct Mail Services

The one-and-only direct mail service center that I ever use, MPress Xpress, uses the variable data printing systems for direct mail printing. Variable data printing, prints out each name of the particular recipients from your list and addresses each piece without slowing down the printing process. Just image sending out letters to thousands of your customers and having to manually add the name and address in each letter. You might finish the task in at least a couple of weeks! Using variable data printing capabilities allows you to personalize your letters to your customers and gains a better response rate. Apart from the name and address, you may also customize the picture in the variable print. You must know your customer and put something that interests them, in your layout. This would make them want to read your mail more, once they see the interesting graphic details in your letter. MPress can help with layout and design too! Just let them know that you need layout design when you request a quote: mpressnow.com/quote

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Choose the right paper for your print job

Choose the right paper for your print job

There are times when you are working under strict guidelines and have a budget to adhere to. This can put your concept in a bind if you have to get a big job printed and you really wanted to have some customizations worked in because, the cost increases with the number of copies. Post processing methods can put you over budget, even on small jobs. You need to be clever in your choices to get your vision to manifest. Here are some issues to consider when devising your plans:

•What is your final product? Lookbook, tri-fold brochure, post card, menu…

•Does it need to last through a single event or will it need to be durable? A restaurant menu should definitely be tougher than a flyer at a convention.

•Is there a stylized quality that is a must-have for your design? High-end? Inexpensive? Matte coating? Embossed?

•What kind of graphics will be on the finished product? Many high resolution photographic images? Or a tons of light weight text?

•Analyze your answers to determine your printing paper solutions.

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Personalized URLs

Personalized URLs (PURLs) A personalized URL (PURL) is a unique and personalized Landing Page created especially for each recipient of your direct mail or email marketing campaign.

Personalizing Offers by MPress

Your offers should ideally be very personalized for each prospect, as if you are speaking to each individual. It is best to use segmenting tactics to target special groups and deliver each offer to the relevant segment/cluster of people, so it’s ever more compelling. By doing this, your recipients will find it easy to subscribe, place an order, or call for a consultation. MPress strives to bring you innovative technologies like personalized URLs, so that you activate new sales in a remarkably effective way. Our MPress PURLs program allows you to:

  • Collect & maintain specific consumer data
  • Understand customer activity and trends
  • Perfect marketing campaigns and offers
  • Track campaign success
  • Socialize with potential customers
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